Powered by Storytelling

Powered by Storytelling Book Cover Powered by Storytelling
Murray Nossel
Business & Economics
McGraw-Hill Education
April 26, 2018

This is a book one began to warm to, but it does require a more in-depth, more sequential read for best effect, which is perhaps not a surprise when it advocates the use of storytelling as a means to transform how you communicate, ostensibly for business purposes. 
The author has developed a method based on the fundamental human instinct of telling a story, refining it through decades of workplace experience, research and observation. While it is an interesting read, with powerful potential in the right situation, I may slightly disagree with the publisher’s blurb that it is a ‘groundbreaking guide’ in itself, but this may be just a trivial difference of interpretation. In any case, if you get on with the book and form a connection, it may be something for you. It is competitively priced and thus worth a check, as the potential reward is high.
In many situations, storytelling can be an engaging activity, but far too many stories appear to be convoluted, inauthentic or overly polished for their task. Maybe this book can help you find the right story and then guide you to developing how you express your memories, experiences and background going forward. The author states that a three-step method, as used by his own consulting company for its clients, can make a difference. It is worth a try, and much of the advice can be utilised even within non-story specific communications too.
My only concern, as a reader, was the story/narrative-type approach of the book itself. It may boil down to style and preference, but I find such books less actionable and inspirational than perhaps more sterile, focussed guides. The story, so to speak, being offered was not dull, but it was a harder slog than one would have liked and perhaps a lesser book, or something not being reviewed, may have been put to the side.
Dependent on your perception and personal take on stories, this may be either a good book in general or an excellent book in focus. It is best to take a look and determine for yourself! At the start of the book were a number of positive comments from various business executives and leaders and, of course, they loved it, but they did give interesting insight into what bits they liked and why, making my guarded concerns more certain to be issues of interpretation and taste, rather than an explicit problem with the book itself.