This is a piece of research looking within the newsroom to determine the effects social media may have on elements of news production, particularly where it may influence or affect it. Social media does have an impact, but the nature […]
Title: User Research Author: Stephanie Marsh Genre: Research Publisher: Kogan Page Release Date: 2018 “You can never have enough research” is a reasonably good mantra to have in business, although of course it should be viewed as a guide. Sometimes […]
Title: Big Mind Author: Mulgan Genre: Business Publisher: Princeton University Press Release Date: 2017 You may have heard about ‘big data’, the buzzword de jour that promises a lot of benefits, but perhaps not so much the phrase ‘big mind’. […]
Title: Everything You Need to Know about Social Media Author: Greta van Susteren Genre: Social Media Publisher: Simon & Schuster Release Date: 2017 Pages: 320 A cute title hides the real power and utility of this book, which sets out […]
Title: Think Before You Like Author: Guy P. Harrison Genre: Media Publisher: Prometheus Books Release Date: 2017 Pages: 384 Not trusting everything you see online with social media and the media-at-large should be obvious tafter all the talk about fake […]
Title: Native Advertising Author: Dale Lovell Genre: Advertising Publisher: Kogan Page Release Date: 2017 Pages: 240 Native advertising is an advertising form that you have seen but possibly haven’t realised what it is. Essentially it is a form of paid […]
Title: Communication Rx Author: Calvin L. Chou & Linda Cooley Genre: Business & Economics Publisher: McGraw-Hill Education Release Date: 2017 Pages: 256 It may be obvious in theory, but overlooked in practice: effective communications can help healthcare professionals deliver great […]
Title: The PlayStation Dreamworld Author: Alfie Bown Genre: Society Publisher: Polity Release Date: 2017 A bit of a specialist, focussed read, building on the idea that we are a generation of gamers and it accordingly looks at our relationship to […]
Title: Ultimate Guide to Instagram for Business Author: Kim Walsh-Phillips Genre: Social Media Publisher: Entrepreneur Press Release Date: 2017 Pages: 281 Business users may be advised to ignore Instagram at their peril, or at least keep this social media service […]
Title: Building the Agile Business Through Digital Transformation Author: Neil Perkin & Peter Abraham Genre: Business & Economics Publisher: Kogan Page Release Date: 2017 Pages: 288 This is a useful and timely book, tapping into the digital transformation trend that […]