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Darren P. Ingram

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Marketing/PR

Powered by Storytelling

May 24, 2018November 9, 2018 Darren IngramBook Reviews, Business, Content for Syndication, Marketing/PR

Title: Powered by Storytelling Author: Murray Nossel Genre: Business & Economics Publisher: McGraw-Hill Education Release Date: April 26, 2018 Pages: 256 This is a book one began to warm to, but it does require a more in-depth, more sequential read […]

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User Research

March 22, 2018 Darren IngramBook Reviews, Business, Content for Syndication, Education/Academia, Leadership/People Management, Marketing/PR, Media/Communications Science

Title: User Research Author: Stephanie Marsh Genre: Research Publisher: Kogan Page Release Date: 2018 “You can never have enough research” is a reasonably good mantra to have in business, although of course it should be viewed as a guide. Sometimes […]

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Predictive Analytics for Marketers

February 3, 2018 Darren IngramBook Reviews, Business, Content for Syndication, Marketing/PR

Title: Predictive Analytics for Marketers Author: Barry Leventhal Genre: Marketing Publisher: Kogan Page Release Date: 2018 Predictive analytics is a fascinating hot topic in marketing circles currently and this book offers up an informative, engaging and understandable look at the […]

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Participation Marketing

February 1, 2018 Darren IngramBook Reviews, Business, Content for Syndication, Leadership/People Management, Marketing/PR

Title: Participation Marketing Author: Michael Brito Genre: Marketing Publisher: Kogan Page Release Date: 2018 Get your employees active and telling stories about your brand, enabling an authentic and informed form of enthusiastic marketing to be unleashed in the process. This […]

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Reset

January 9, 2018 Darren IngramBook Reviews, Business, Content for Syndication, Customer Service/Sales, Marketing/PR

Title: Reset Author: James Rubin and Barrie Carmichael Genre: Social Business Publisher: Columbia University Press Release Date: 2018 Reset and reboot our corporate attitudes to help navigate the rocky, beneficial road that social media and the broader social landscape offer […]

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Experiential Marketing

December 5, 2017 Darren IngramBook Reviews, Business, Content for Syndication, Marketing/PR

Title: Experiential Marketing Author: Shirra Smilansky Genre: Marketing Publisher: Kogan Page Release Date: 2017 Pages: 272 One of the current buzzwords in marketing is experiential marketing – something that always makes me misread it as experimental marketing for some reason […]

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Building a StoryBrand

November 28, 2017 Darren IngramBook Reviews, Business, Content for Syndication, Marketing/PR

Title: Building a Storybrand Author: Donald Miller Genre: Business & Economics Publisher: Thomas Nelson Release Date: 2017 Improve how you connect with potential customers and you may find that they become committed, loyal actual customers. This is the simple proposition […]

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Digital Branding

November 27, 2017 Darren IngramBook Reviews, Business, Content for Syndication, Marketing/PR

Title: Digital Branding Author: Daniel Rowles Genre: Marketing Publisher: Kogan Page Release Date: 2017 This book, which sets out to give practical guidance to online and digital brand building and development, may turn some of your current thinking on its […]

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The High Roller Experience

November 16, 2017 Darren IngramBook Reviews, Business, Content for Syndication, Marketing/PR

Title: The High Roller Experience Author: David Norton Genre: Marketing Publisher: McGraw-Hill Release Date: 2017 Pages: 272 This is a fascinating book that not only gives insight into using data-driven techniques to boost revenue and business activity, but it helps […]

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Native Advertising

October 16, 2017 Darren IngramBook Reviews, Business, Content for Syndication, Marketing/PR, Media/Communications Science

Title: Native Advertising Author: Dale Lovell Genre: Advertising Publisher: Kogan Page Release Date: 2017 Pages: 240 Native advertising is an advertising form that you have seen but possibly haven’t realised what it is. Essentially it is a form of paid […]

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Recently…

  • News Brand Attribution in Distributed Environments
  • Innovation in Public Relations Theory and Practice
  • The Narrative Strategies of Winners and Losers
  • Powered by Storytelling
  • ‘You really have to have a thick skin’

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Darren P. Ingram

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