Title: Powered by Storytelling Author: Murray Nossel Genre: Business & Economics Publisher: McGraw-Hill Education Release Date: April 26, 2018 Pages: 256 This is a book one began to warm to, but it does require a more in-depth, more sequential read […]
Title: User Research Author: Stephanie Marsh Genre: Research Publisher: Kogan Page Release Date: 2018 “You can never have enough research” is a reasonably good mantra to have in business, although of course it should be viewed as a guide. Sometimes […]
Title: Predictive Analytics for Marketers Author: Barry Leventhal Genre: Marketing Publisher: Kogan Page Release Date: 2018 Predictive analytics is a fascinating hot topic in marketing circles currently and this book offers up an informative, engaging and understandable look at the […]
Title: Participation Marketing Author: Michael Brito Genre: Marketing Publisher: Kogan Page Release Date: 2018 Get your employees active and telling stories about your brand, enabling an authentic and informed form of enthusiastic marketing to be unleashed in the process. This […]
Title: Reset Author: James Rubin and Barrie Carmichael Genre: Social Business Publisher: Columbia University Press Release Date: 2018 Reset and reboot our corporate attitudes to help navigate the rocky, beneficial road that social media and the broader social landscape offer […]
Title: Experiential Marketing Author: Shirra Smilansky Genre: Marketing Publisher: Kogan Page Release Date: 2017 Pages: 272 One of the current buzzwords in marketing is experiential marketing – something that always makes me misread it as experimental marketing for some reason […]
Title: Building a Storybrand Author: Donald Miller Genre: Business & Economics Publisher: Thomas Nelson Release Date: 2017 Improve how you connect with potential customers and you may find that they become committed, loyal actual customers. This is the simple proposition […]
Title: Digital Branding Author: Daniel Rowles Genre: Marketing Publisher: Kogan Page Release Date: 2017 This book, which sets out to give practical guidance to online and digital brand building and development, may turn some of your current thinking on its […]
Title: The High Roller Experience Author: David Norton Genre: Marketing Publisher: McGraw-Hill Release Date: 2017 Pages: 272 This is a fascinating book that not only gives insight into using data-driven techniques to boost revenue and business activity, but it helps […]
Title: Native Advertising Author: Dale Lovell Genre: Advertising Publisher: Kogan Page Release Date: 2017 Pages: 240 Native advertising is an advertising form that you have seen but possibly haven’t realised what it is. Essentially it is a form of paid […]