Digital media, storytelling and engagement are essential features that direct the future of public relations and related communications activities, claim the authors, advocating a so-called transmedia narrative transportation (TNT) approach. Being built on existing communications theories, TNT is described as […]
A review of Understanding Public Relations: Theory, Culture and Society by Lee Edwards was published in the Central European Journal of Communications 11(2).
Words can make a difference, but are most companies making the most of the potential to shape a narrative through their choice and deployment of words? This interesting piece of research looks at annual reports from a range of U.S. […]
A review of Vinyl Freak: Love Letters to a Dying Medium, by John Corbett, was published in Music Library Association Notes, 75(2), pp.280-282.
Title: Powered by Storytelling Author: Murray Nossel Genre: Business & Economics Publisher: McGraw-Hill Education Release Date: April 26, 2018 Pages: 256 This is a book one began to warm to, but it does require a more in-depth, more sequential read […]
It is frustrating, depressing reading and the subject is uncalled for. The results, if universally applied (or even worse!), are shameful and no doubt indicative of problems existing in other communities too. The issue? Online harassment and abuse metered out […]
It seems that crises are everywhere if you only take your news from headlines and key stories. Therefore it is no wonder that the perceptions of many can be shaped by what passes through their self-developed news and cognitive filters. […]
Title: Ethical Data and Information Management Author: Katherine O’Keefe & Daragh O’Brien Genre: Information Management Publisher: Kogan Page Release Date: 2018 In short, this is a specialist-orientated book that looks at the management, processing and governance of information within an […]
This is a piece of research looking within the newsroom to determine the effects social media may have on elements of news production, particularly where it may influence or affect it. Social media does have an impact, but the nature […]
Title: Data-Driven HR Author: Bernard Marr Publisher: Kogan Page Release Date: 2018 A practical, inspirational guide for human resources (HR) professionals, this book sets out to show how data collected by a company can be utilised to improve the HR […]