From me to you!

Should you be honest and open with communications? Absolutely, that is what I say. Of course, you may have a particular profile, image or impression to convey, but within those parameters, you can still personalise, be authentic, and be honest.

Some people may notice that this website recently had a slight change of look. A redesign. A job, it must be said, which did not fill me with excitement, even though it was necessary. Perhaps it is less fun talking or writing about oneself? It could also be because I am struggling to focus on the exciting tasks I want to do, because of a chronic lung sickness. Some people say you should not highlight "weaknesses" or "problems". I say BS to that. When seriously ill, it is understandable that one may need to rest and that work can be viewed as unimportant. For me, in any case, my research and activities are important. It is one of the things allowing me to "look forward".

If in the future, I get a lung transplant (this seems to be the only option and investigations are ongoing by doctors) then I hope I have still achieved something in the intervening years where I could have been "signed off work, sitting at home and sleeping". As it is, I am formally "signed off work" but permitted to study and thus my various research and related actions can continue. Even if I am seemingly functioning at a mere fraction of my previous speed (at least by my interpretation).

So please bear with me. But use my situation as an example of openness, honesty and authenticness. I don't claim to be perfect. I may drop a clanger or miss the odd deadline (I try not to and do warn everybody, and I think so far that I've met each deadline anyway with the desired material). Just inform, under-promise and over-deliver and think positive.

About Darren

Accomplished professional with significant experience in business communications, journalism, public relations, marketing, administration, information technology and management. A highly creative entrepreneur who weaves technology, business and creative arts together. Exceptional skills in directing operations and providing services across diverse sectors for start-ups, SMEs, multinationals and government bodies.

Undergoing a career pivot, using past experiences, motivational and mentoring skills, and a quest for knowledge to take me personally and professionally into new areas. Academia is my new challenge, having qualified as a professional vocational teacher, and I am now working towards my doctorate. Oh, at the same time whilst trying to juggle several projects, research and deal with a chronic lung sickness (I am waiting to hear about lung transplant eligibility presently).

As an inquisitive sort of person I can't help not wanting to learn more, so do feel free to engage and share your research. If you have ideas for possible research (whether a need or a desire to collaborate), do get in touch!

I can, even with limited availability, help others when they have an interesting challenge or two. Through this website and social media learn more about some of the ways I can help you and your company.

If you don’t see what you are looking for then ask, and if I don’t know the solution I will, at least, try and point you in the right direction (and learn something new at the same time)

Current Research

Social media shown on a telephone screen

Social media as an aid for export

Research is ongoing into the role social media may play within export…
Doctoral hat and sword

Doctoral Research: early-stage sector companies, communications and internationalisation activities

I am still slowly moving along the path of doctoral studies, as…

Latest Publications & Commentary

What does the reader want? Hard news, soft news, or general news? A major study of Spanish-language news appearing on a news aggregation service between 2006-2015 suggests that hard news is the audience’s overwhelming preference on the one hand, but when it comes to reading it then one’s preference can change!

Due to long-standing health issues updates to this site have not been made for some time. In April 2019, I received a lung transplant and am now in the active recovery period.


A review of Public Relations and Social Theory: Key Figures, Concepts and Developments (2nd ed.), edited by Øyvind Ihlen & Magnus Fredriksson, was published in the Central European Journal of Communication, Spring 2019.

Professional Affiliations