Ready, Fire, Aim

An interesting, different kind of book that caught this reviewer’s attention, being the story of a Holocaust survivor who arrived in the United States as a teenager and became a…

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Innovative B2B Marketing

An essential guide: buy it if you are involved in B2B marketing. OK, maybe the review should be a little longer, explaining about how this powerful little book provides a…

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The Buyer’s Toolkit

To enhance and streamline your purchasing processes is the core aim of this book. It might sound simple being a business buyer, but the reality is a lot different if…

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Public information officers exert increasing controls

There has always been an ‘unspoken’ push-pull relationship between journalists and public relations/public information departments about control and access to information. Some sectors are renowned for being harsher than others,…

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Differences between perceived usefulness of social media and institutional channels by undergraduate students

This article examines an interesting phenomenon that I have personally witnessed, namely how do present-day students prefer to receive communications related to their studies online and how they interact with…

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Financial Management for Technology Start Ups

Sometimes you may be forgiven for thinking that all technology start-up companies have no clue about financial management, with them burning through investments at a massive rate of knots without…

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Accounting for Non-Accountants

This is a book I could have done with when I set up my first company and no doubt it could still be a great companion when I have brain…

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The use of gamification mechanics to increase employee and user engagement in participative healthcare services

Gamification of activities is a current hot topic and this article looks at how game-like elements may be added into mainstream service processes to provide greater engagement for both service…

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