Innovation in Public Relations Theory and Practice

Digital media, storytelling and engagement are essential features that direct the future of public relations and related communications activities, claim the authors, advocating a so-called transmedia narrative transportation (TNT) approach. Being built on existing communications theories, TNT is described as […]


Many things interest me, but you must prioritise areas that you actively keep a closer eye on for research and possible development. Nothing stands still. Purists may describe matters as multidisciplinary, interdisciplinary or transdisciplinary. I prefer to say ‘look at the […]